+ Featured Project
Hitting the streets with FoodPanda’s riders
THE BRIEF
A conceptual showcase of pet-inspired scented candles, each one custom designed to represent the temperaments of different dog and cat breeds. Warning - sensory and cuteness overload!
THE JOURNEY
From conceptualising, storyboarding, test-shooting, art direction and styling to sourcing for fur models, we got into Mission Pawsible mode from the get-go. We got creative with ingredients, colours and textures to visually convey the different fragrances and corresponding personalities of our fur models.
All the furkids were first-time models, and some, like the Singapore Special, were understandably nervous - so getting the environment, scheduling and management right was crucial for their comfort and the success of the shoot. Their shots turned out purrfect, and needless to say, it was a barking good time for all.
